Unleashing Retention and Development Strategies with Max Holvik

In this episode of Training Unleashed, host Evan Hackel sits down with Max Holvik, a seasoned expert in the field of training and development. Max shares his insights on the importance of training as a tool for employee retention, particularly among younger generations. They discuss the role of training in fostering a growth mindset and the value of having a structured training plan.

Key Discussion Points:

  1. Value of Training in High Turnover Environments:
    • Training as a retention tool, especially for younger employees who value growth and development opportunities.
    • The importance of engaging and career-oriented training programs to motivate employees.
  2. Generational Differences in Training Needs:
    • Younger generations’ appreciation for continuous learning and career development.
    • How companies like McDonald’s have successfully retained employees by offering comprehensive training programs.
  3. Challenges and Solutions in Employee Turnover:
    • Case study of a restaurant chain with 65% turnover and the realization that better hiring and compensation practices are essential.
    • Examples of successful companies like Costco and Chick-fil-A, which invest in their employees through better pay and career opportunities.
  4. Cost-Effectiveness of Training:
    • The economic benefits of training and retaining motivated employees versus the costs of turnover.
    • The importance of cultural fit and motivation in the effectiveness of training programs.
  5. Collaboration Between HR, Training, and Operations:
    • The need for a true partnership between HR, training departments, and operations to achieve successful outcomes.

Special Offer:

Max offers a limited-time opportunity for the first 20 listeners who reach out to receive a hard copy of “Kirkpatrick’s Four Levels of Training Evaluation,” a fundamental resource for anyone in the training industry. Contact through either company’s website or via email at [email protected].

Max Holvik emphasizes the importance of having a clear training plan and roadmap to achieve desired outcomes. His final tip is to understand the objectives and restrictions upfront to create effective training programs.

About Guest:

Max Holvik is the founder of two companies: Training Systems Design and Learning Staff. Training Systems Design specializes in creating custom training solutions for large corporations, having developed over 1,000 courses. Learning Staff provides staff augmentation services, offering professional learning personnel to clients on a short-term basis.

How to Connect with Mike Skrypnek:
Additional Media:

2024-08-07T11:28:21-04:00August 7, 2024|

Unleashing the Power of Training in Marketing: Navigating the Future with AI with Ford Saeks

In today’s rapidly evolving world, where staying ahead of the curve is essential for personal and professional growth, we find ourselves at the intersection of marketing, training, and emerging technologies like artificial intelligence (AI). In this captivating conversation between seasoned experts Ford Saeks and Evan Hackel, we explore how effective training can elevate marketing efforts, drive organizational success, and navigate the transformative landscape shaped by AI.

The Foundation of Effective Training

As our discussion unfolds, Ford Saeks, a Hall of Fame speaker and serial entrepreneur with a wealth of experience spanning various industries, emphasizes the foundational importance of training. Drawing from personal experience, he underscores that training is not merely a one-time event but an ongoing process. “Training isn’t something you did. It’s something you do,” he asserts, emphasizing the continuous nature of learning and development.

Aligning Communication for Optimal Results

In the fast-paced world of marketing, effective communication is key. Our guest emphasizes the significance of aligning messaging with market needs and preferences. Whether it’s internal communication with staff or external communication with customers, the message must resonate to elicit the desired response.

The Customer-Centric Approach

Reflecting on a memorable marketing mishap, our guest underscores the importance of viewing business through the lens of the customer. Sharing an anecdote from a presentation to community bankers, he emphasizes the need to deliver on the promised value proposition. “You really need to look at your business model and your communications through the eyes of the customer,” he advises, stressing the importance of understanding and meeting customer expectations.

Embracing the Future with AI

Building upon the foundation laid by effective training, Evan Hackel, in his conversation with Ford Saeks, delves into the profound impact of artificial intelligence (AI) on various aspects of society. Both speakers emphasize the importance of continuous learning in navigating the complexities of today’s world, urging individuals and organizations to embrace AI and understand its potential.

Practical Training for Tangible Results

The discussion further explores the value of practical, actionable insights in training sessions. From keynotes to webinars, the goal is to deliver content that resonates with the audience and leaves a lasting impact. Both speakers stress the significance of effective training delivery, tailored to the needs of the audience. Keeping participants engaged is key to maximizing the impact of training sessions.

Marketing Benefits vs. Features

Finally, the conversation touches upon the importance of marketing benefits over features. This results-driven approach ensures that clients understand the value proposition and are more likely to invest in growth opportunities.

In conclusion, our exploration of training and marketing reveals a symbiotic relationship that fuels business growth, fosters customer engagement, and embraces the transformative potential of AI. By unlocking the power of effective training and embracing emerging technologies, individuals and organizations can navigate the future with confidence, innovation, and growth.

About Our Guest

Ford Saeks is more than a hall of fame keynote speaker, he’s a research-based thought leader. An engine. An expert. An idea man and marketing machine. He helps businesses not by talking at them about success, but by talking them through the steps to get there.

He invites all listeners to stay ahead in today’s rapidly evolving landscape, with a special mention of Ford’s AI training webinar: https://profitrichresults.com/ai-training a must for anyone looking to harness the power of AI.

2024-04-03T10:26:25-04:00April 3, 2024|
Go to Top