Unleashing the Power of Training in Marketing: Navigating the Future with AI with Ford Saeks

In today’s rapidly evolving world, where staying ahead of the curve is essential for personal and professional growth, we find ourselves at the intersection of marketing, training, and emerging technologies like artificial intelligence (AI). In this captivating conversation between seasoned experts Ford Saeks and Evan Hackel, we explore how effective training can elevate marketing efforts, drive organizational success, and navigate the transformative landscape shaped by AI.

The Foundation of Effective Training

As our discussion unfolds, Ford Saeks, a Hall of Fame speaker and serial entrepreneur with a wealth of experience spanning various industries, emphasizes the foundational importance of training. Drawing from personal experience, he underscores that training is not merely a one-time event but an ongoing process. “Training isn’t something you did. It’s something you do,” he asserts, emphasizing the continuous nature of learning and development.

Aligning Communication for Optimal Results

In the fast-paced world of marketing, effective communication is key. Our guest emphasizes the significance of aligning messaging with market needs and preferences. Whether it’s internal communication with staff or external communication with customers, the message must resonate to elicit the desired response.

The Customer-Centric Approach

Reflecting on a memorable marketing mishap, our guest underscores the importance of viewing business through the lens of the customer. Sharing an anecdote from a presentation to community bankers, he emphasizes the need to deliver on the promised value proposition. “You really need to look at your business model and your communications through the eyes of the customer,” he advises, stressing the importance of understanding and meeting customer expectations.

Embracing the Future with AI

Building upon the foundation laid by effective training, Evan Hackel, in his conversation with Ford Saeks, delves into the profound impact of artificial intelligence (AI) on various aspects of society. Both speakers emphasize the importance of continuous learning in navigating the complexities of today’s world, urging individuals and organizations to embrace AI and understand its potential.

Practical Training for Tangible Results

The discussion further explores the value of practical, actionable insights in training sessions. From keynotes to webinars, the goal is to deliver content that resonates with the audience and leaves a lasting impact. Both speakers stress the significance of effective training delivery, tailored to the needs of the audience. Keeping participants engaged is key to maximizing the impact of training sessions.

Marketing Benefits vs. Features

Finally, the conversation touches upon the importance of marketing benefits over features. This results-driven approach ensures that clients understand the value proposition and are more likely to invest in growth opportunities.

In conclusion, our exploration of training and marketing reveals a symbiotic relationship that fuels business growth, fosters customer engagement, and embraces the transformative potential of AI. By unlocking the power of effective training and embracing emerging technologies, individuals and organizations can navigate the future with confidence, innovation, and growth.

About Our Guest

Ford Saeks is more than a hall of fame keynote speaker, he’s a research-based thought leader. An engine. An expert. An idea man and marketing machine. He helps businesses not by talking at them about success, but by talking them through the steps to get there.

He invites all listeners to stay ahead in today’s rapidly evolving landscape, with a special mention of Ford’s AI training webinar: https://profitrichresults.com/ai-training a must for anyone looking to harness the power of AI.

2024-04-03T10:26:25-04:00April 3, 2024|

Navigating the Future of Learning: Insights from Vena Sterling

This episode features a thought-provoking conversation with Vena Sterling, a prominent figure from the Leadership Research Institute. We delve into the future of learning, leadership, and the importance of an entrepreneurial mindset in today’s corporate landscape.

Understanding the Present: The Future of Learning Today

In this episode, Vena Sterling shares her insights into the current state of learning and work. According to Vena, we’re in a state of perpetual change, and returning to the way things were before is not an option. The workforce is divided between those who thrive in remote work and those eager to return to the office. Leaders face the challenge of navigating this diversity and deciding on a clear direction for their organizations. Whether it’s fully virtual, in-person, or a hybrid model, the key is making a conscious decision and communicating the “why” behind it.

Taking a Stand: Companies’ Approach to Hybrid Working

Vena emphasizes the importance of companies “picking a side” when it comes to their approach—be it fully virtual, in-person, or hybrid. Making a clear choice and communicating the “why” behind it is crucial for fostering alignment and reducing ambiguity. While not everyone may agree, clarity prevents inconsistencies and fosters a sense of purpose within the organization.

Work-Life Integration Challenges: Maintaining a Healthy Balance

The continuous integration of work into personal lives poses challenges, and Vena emphasizes the need to be mindful of this dynamic. Establishing boundaries and promoting psychological safety within teams is crucial. Leaders play a significant role in creating an environment where individuals feel comfortable expressing their needs, and organizations need to actively support well-being initiatives. Vena addresses the challenges of overworking and the increasing integration of work into personal lives. Establishing boundaries and recognizing the value of flexibility, whether in a remote or in-person setting, is vital. Vena advises individuals to master their calendars, starting with personal priorities, to create a balance between work and personal life.

Connecting with Vena Sterling and a Special Offer

The Leadership Research Institute, or LRI, has been serving clients for over 40 years, specializing in leadership development and research. Vena primarily works with women leaders and entrepreneurs, providing assessments and transformative experiences. Listeners can connect with her through the Leadership Research Institute website, www.leadershipresearchinstitute.com, or on LinkedIn, where she regularly shares insights and engages in discussions on leadership and learning.

As a special offer for Training Unleashed listeners, Vena has graciously provided a discount code for any leadership assessments. Simply use the code “TRAININGUNLEASHED” at checkout on the Leadership Research Institute website to unlock this exclusive offer.

About Our Guest

Vena Sterling is a respected figure in the field of leadership development and research. With a wealth of experience spanning over several decades, Vena has been a driving force behind the success of the Leadership Research Institute (LRI). Specializing in leadership development and research, Vena primarily works with women leaders and entrepreneurs, providing assessments and transformative experiences. Her expertise lies in guiding individuals and organizations towards effective leadership strategies, fostering growth and innovation.

2024-01-29T17:33:41-05:00January 31, 2024|

Mastering the Art of Leadership: A Conversation with Chad Brown

Chad is an Associate Partner at Take New Ground and the host of The Naked Leadership Podcast with the founding partners of TNG (Take New Ground). In this episode, Evan takes a deep dive into the world of leadership with our special guest, Chad Brown. With a wealth of experience and insights, Chad is here to share his perspectives on what it takes to be an exceptional leader.

Defining Leadership

At the heart of this episode is Chad’s definition of leadership – an art form that involves inspiring and empowering others. Drawing from his diverse background and extensive leadership roles, Chad sets the stage for a conversation that goes beyond conventional leadership norms. Evan delves into the qualities that make a great leader, exploring authenticity, empathy, and adaptability with Chad. According to Chad, titles and authority don’t define leadership; instead, it’s about influence, service, and creating a culture of collaboration. The discussion serves as a guide for both emerging and experienced leaders, offering insights into what truly matters in leadership.

Navigating Challenges: Lessons from Chad’s Journey:

One of the most engaging parts of the episode is when Chad shares a significant leadership challenge he faced – leading a team through a major organizational change. The transparency, resilience, and adaptability required during this period provided invaluable lessons that every leader can learn from.

Advice for Aspiring Leaders:

For our aspiring leaders, Chad offers practical advice based on his journey. Continuous learning, embracing challenges, and being open to feedback are key components that Chad believes can contribute to a fulfilling and successful leadership journey.

About Our Guest

Chad Brown is a leadership engagement expert. He coaches executives and entrepreneurs in the art and science of leadership for themselves, their teams, and clients to create new, unprecedented results and experience fulfillment in their work. He thrives in extreme environments and finds comfort in difficult conversations. Over the last 5 years, Chad has trained and developed leaders at globally recognized brands like Lulu Lemon, and Ironclad Document Services along with many burgeoning start-ups.

2024-03-21T13:53:32-04:00January 24, 2024|

The Transformative Power of Culture with Chuck Cooper

In this episode of Training Unleashed, Evan Hackel and Chuck Cooper on the Transformative Power of Culture.

What steps should you take to lead your enterprise during the post-Covid-19 return to business? Every business leader is trying to answer that question today. So it was timely that Evan Hackel interviewed Chuck Cooper on this issue in a recent Training Unleashed Podcast. Chuck is a consultant and author who is a deep thinker about leadership, motivation, company culture, and more.

We know you will want to take the time listen to the powerful ideas that Chuck explored in his talk with Evan. Here are some highlights from the Podcast.

Leaders Need to Focus on the Nuts and Bolts . . . Get Things Done!

Chuck told Evan, “I think when you’re looking at where we are as a country right now as we’re making that transition into what we would consider our norm, there’s just a lot of uncertainty at this point.

“Yet I think leadership has a good handle right now and has clarity on how they want to move forward. They’re just not sure about the nuts and bolts of how they’re going to go about it. Are they bringing all the people back into the office, or are they going to continue to let part of their organization work from home? And how do you handle that hybrid?

“So there are some unknowns at this point, but I think that overall people are feeling much more optimistic and they’re more sure about where we’re going as it relates to businesses today.”

There Are Many Reasons to Be Optimistic

In speaking of his own company, Chuck said, “So overall, the last year has been really amazing . . . it really opened up a lot more opportunities for us to work with our clients from coast to coast. And so there have been great opportunities because of the number of people who have been vaccinated and the fact that we are moving very quickly. I’m feeling much more optimistic right now where we’re going for the next six to nine months. And I think 2021 is set up to be a really good year for a lot of companies.”

How the Focus on Virtual Work Has Expanded Our Horizons

“Virtual has changed everything,” Chuck told Evan. “You know, where you were in a region before, now you can be anywhere in the country or for that matter, you could be anywhere in the world. You could be in California and be working on jobs in North Carolina. I was just on a call this morning, and we had somebody from South Africa that was that was a part of our conversation.

“So virtual has opened up from a global perspective. We’ve got opportunities now to work anywhere in the world. And it’s going to create some interesting issues for people in the U.S. when we start having people from Japan or from China or other countries taking positions or, you know, accepting opportunities here in Charlotte.”

The Rubber Band Analogy

Evan and Chuck compared what we have been over the last year to stretching a rubber band.

“Over the last year we have done things so differently, we have stretched the rubber band,” Chuck said to Evan. “And if we just release that rubber band, it’s simply not going to go right back to the shape it had before the pandemic. And even if it did go right back to the way it was before, that’s not the right place to be.”

One Key Role Training Can Play

Chuck believes that training can plan an important role. As one example, he mentioned the period when employees are reviewing and renewing their participation in benefit plans.

“I think there has to be an education strategy that has to be implemented from a training perspective,” Chuck observed. “And so what we do with a lot of our clients is we actually have created annual programs for them where we will do things like `lunch and learns’ where we provide PDFs or with handouts and provide them with other tools that can help educate them just on the terminology of the benefit plans and also help them understand how to most effectively use the benefits that they have.”

An Opportunity to Create and Grow to Become Whatever We Want To . . . to Make Things Much Better

Evan and Chuck got excited when they began to discuss how exciting it will be to realize that rubber band is never going back to what it used to be. 

Chuck explained, “The reality is, we’re not going back. It’s never going to be the same. The great thing is we’ve got an opportunity right now to be able to create what we want things to be going forward . . . Let’s make something better, because when you think back the way things used to be, I can remember everybody talking about how the work/life balance was so bad . . .Well, we’ve got an opportunity to make things better. So let’s focus on that. Mental health is going to improve.”

Focus on Company Culture: A Deep Insight from Chuck

“Let’s get back, though, to culture,” Evan said to Chuck. “Because culture is king. Someone once said that every company has culture. The question is, are you the one creating it or is it being created by itself?”

Chuck was quick to take up that line of thinking and added, “Yes, most companies that I’ve spoken with over the last year have had to pivot and make a change in direction about how they are going to be able to move forward. . .  we’re trying to understand at this point exactly what we want our culture to be.

“So when I talk with leaders today, they are working very closely with their leadership teams to identify what their mission, vision, and values are, and what’s really important to them from a from their people perspective.”

“And I think that employees, when it comes to culture, are looking for leadership to be much more empathetic, to be much more transparent, to provide more granular communication so that employees can have confidence and have trust in their leadership. So they as an organization can move forward together more as a community rather than the hierarchy that we’ve seen in the past.”

A Special Offer for Training Unleashed Podcast Listeners from Chuck Cooper

If you visit whitewaterconsulting/trainingunleashed, you will find a selection of special resources that Chuck and his team have made available to the Training Unleashed Podcast community.

One of those one of the gifts is a copy of the recent Business Saver case study from WhiteWater. In addition, Chuck and his team are offering a complimentary 20-minute phone consultation to viewers of this Training Unleashed Podcast.

Chuck summarizes, “We’d love to be able to be a resource for you.”

About Our Guest 

Chuck Cooper is Founder and Managing Member at WhiteWater Consulting, a Charlotte, NC-based consulting firm with the simple yet powerful mission to “help small to mid-size companies become better . . . Our team is committed to helping companies strengthen and automate their processes so that they can focus on growing revenues, managing expenses, maximizing profits, and taking care of their greatest asset, their people.”

At WhiteWater, Chuck sets the Mission, Vision and Values for the company. Over the past 25 years, Chuck has had the experience of starting, acquiring, building, and selling businesses in multiple industries. During this time, he experienced the thrill of victories and the agony of defeat. His passion for founding WhiteWater Consulting is to help enable employers and HR practitioners to drive their organizations to realize an improved company culture while simultaneously attaining enhanced financial results.

2021-08-31T17:13:51-04:00August 31, 2021|

How to Build Your Mental Toughness and Be the Best You Ever with Chris Dorris

In this episode of Training Unleashed, Evan and Chris Dorris talk about building your mental toughness and being the best you ever!

Do you want to become the best you possible – a person who lives your life on your own terms and exceeds all expectations, even your own? The secret lies in something that Chris Dorris calls mental toughness. And in this life-changing podcast, Chris explains how to put its transformative power to work for you.

You’ll want to listen to the entire podcast. Here are some highlights of what you can expect.

What It Means to Be Mentally Tough (It’s Not What You Think!)

Chris told Evan that mental toughness is about making your life easier, which is something we are all empowered to do if we think the right way.

“As human beings, we are not designed to settle,” Chris said. “We are not designed to struggle . . . and we sure as hell are not designed to suffer.

“There is a guy, a Harvard dude, who has done the math on this. . . his name is Ali Binazir. Mathematically speaking, we are incomprehensible probabilities . . . We are literally miracles which were designed to create miracles.”

For Chris, the fact that each of us is a miracle is not theoretical. It can be proven mathematically.

“. . . consider the likelihood of everything that ever happened in the world before you,” he explained to Evan, speaking of the millions of chance events that led to your creation. “The likelihood that your parents would have ever met. We are in fact a miracle! Let’s create miracles! Why would you ever waste a life and waste that gift? Yet we know most people live unhappy lives because they are not satisfied.

“So why the hell would we settle? But there is an answer to the question of why we still struggle and suffer. And it’s because it’s really just the human experience. It’s the game that we get to play is to free ourselves from the conditioning of our past so that we can create magic with our reality.”

Lessons from Being in the Zone

Chris went on to tell Evan, “As a sports psychologist, I always ask people what it was like when they were at their best ever. I ask, ‘When you had your best round, your best recital, your best theatrical performance, your best game, what was it like?’

“One of the most frequent descriptors is `effortlessness.’ So I wanted to work my ass off to learn how to build that kind of effortlessness and to make the creation of effortlessness way easier.”

It All Has to Do with Training

“Mental toughness is the consequence of training,” Chris told Evan. “It is the consequence of having invested tons of effort into strengthening the way that I use my mind so that fundamentally, I only use it in ways that serve me right.

“To simplify that even further, mental toughness is characterized by emotional mastery and the ability to profoundly manipulate my psychological state. . . .  choosing is the operative word, choosing to think my way . . . to think my way into psychological states, emotions, and moods. I’m doing what I want in that moment, getting what I want in that moment, being who I want to be in  that moment . . . and therefore become an emotional master so that I can choose to manipulate my states all day, every day, in ways that make the creation of excellence easier. So that’s what I’m doing with my life, teaching people how to do that . . .”

How to Do It

Chris explains the basics as, “Start at the beginning. Really heighten your awareness to your moods. Start paying attention to how you feel and become excellent at labeling those states . . .  The happiest, mentally tough, successful people choose to live in a state of perpetual self-inquiry, meaning they’re always asking themselves questions like:

  • How am I feeling right now?
  • What state am I in right now? Is it competence? Is it fear?
  • Is it working for me right now?

Special Offers for Training Unleashed Podcast Listeners from Chris

Chris invites you to sign up for all three of the following offers by visiting ChristopherDorris.comlists

  • A complimentary subscription to his daily email newsletter, “The Daily Dose Mental Toughness Tips in 30 Seconds or Less.”
  • A personal invitation to read his blog on Mental Toughness, which is updated every second Thursday.
  • If that weren’t enough, Chris also invites our listeners to subscribe to his own podcast.

 

About Our Guest Chris Dorris

Chris is in the business of Success Coaching. He helps people close the gap between how their lives are and how they want them to be.

He started his career as a social worker working on the streets of Atlantic City, helping the mentally ill, drug addicted, and homeless populations upgrade their lives. Over the course of those several years, he observed that some of those folks – as a consequence of their belief and their persistence – were able to overcome some pretty serious challenges. That experience, in retrospect, was the perfect foundation for what would become Chris’s vocation.

He then decided to marry his passion for the power of the human spirit with his passion for sports. He moved to Arizona to attend graduate school at Arizona State University and created an internship with the Men’s Golf Team which evolved into a paid position as the formal Mental Toughness Coach. Over the course of those 10 years, he really learned a ton about the mechanics of training the mind. His new mission was to coach professional and amateur golfers.

Since then, Chris discovered that the Mental Toughness tools that he was using with many of the world’s greatest athletes were perfectly applicable to many other disciplines beyond sport. Since then, he has trained the minds of world-famous actors, NFL and NHL Coaches, business executives, Superbowl Champions and billionaires.

Chris states, “And now I’m a `coach’s coach’ as well, helping them build thriving practices. I can honestly say I live a work-free life. Because I truly love what I do, and I love the folks with whom I do it.”

Chris is the author of two books: The Daily Dose: Start All 365 Days of Your Year with a Dose of Mental Toughness in 30 Seconds or Less and Creating Your Dream: Confidently Stepping into Your Own Brilliance, and several audio programs including the Creating Your Dream Audio Course, The Edge: Mental Toughness for Miraculous Golf,  and ALL IN! as well as the online course, ALL IN! 2.0.

2021-08-24T12:06:13-04:00August 24, 2021|

The critical importance of compliance with Steve Vincze

In this episode of Training Unleashed, Evan discusses compliance issues with Steve Vincze, President and CEO of Trestle Compliance. Steve, an attorney by training, has been specializing in compliance issues for more than two decades

You will want to hear Steve’s expert insights into the importance of compliance, because:

  • You will learn to protect your people. If you understand the critical importance of compliance, you will be doing a much better job of shielding your people from injury, death, personal legal liability, and other risks.
  • You will learn to protect your company. When you become aware of compliance issues, you take a vital first step toward protecting your company from crippling lawsuits that can cost a lot of money and, in some cases, put you out of business.
Compliance Awareness Saves Money

“In this day and age of Covid-19 and high risk, “Steve explains, “the relative cost of putting in an effective compliance program, compared to the risk of a whistleblower lawsuit or a violation because you are out of compliance, is just enormous.

“In this high risk world that we live in, a compliance program is a smart, sensible way to put in place controls that enhance and enable your business to compete and win, regardless of what your business is.”

It Takes a Trained Team to Keep Your Business Safe

“We’re all familiar with going through the airport,” Steve explains, “and the idea that if you see something, say something. And the same attitude should be internal to any company.

People in your organization have to be able to look around and say, `Hey wait a second, we are not in compliance in this area, and that could be a problem. And that’s where training is perhaps the most important element.

“Training is the glue that connects all of the structure – from policies, procedures, monitoring – and holds it all together. Through training, people understand why compliance is important. It’s the why behind the what that training really exploits.”

A Case Study that Proves the Point

Steve, who has worked extensively in the life science industries, says, “One case that really comes to mind that I think all your viewers are very familiar with is the Theranos case. Elizabeth Holmes, the former child genius from Stanford, founded that blood-testing company with the concept that it is possible to learn amazing things from just a pinprick of blood.

“Well, it sounded too good to be true. And guess what, it was. But she attracted incredible investors, and the company took off. And she was, I believe, at one point, the wealthiest woman CEO in the world. But then it all came crashing down. Why? Well, there weren’t controls in place to catch the problem, which was that the technology didn’t work. Or to catch the smoke and mirrors.

“Employees or fellow executives could have said, `Wait a second, this doesn’t sound right. Wait a second, this really isn’t working. Wait a second, where’s the science to back this up?’

“A compliance program builds that kind of internal check . . . So that’s a clear example of where a compliance program. and I would add an ethics and compliance program, could have prevented tremendous problems.

Steve Summarizes . . .

“Compliance is not about just doing what’s required, it’s about doing what’s right.”

Have you been thinking about compliance in the right way? Are you certain you are doing all you can to protect your company and your people from legal and other risks?

If you are not sure, be sure to watch this episode of Training Unleashed today.

About Our Guest

Steve Vincze, a global compliance expert and President & CEO of Trestle Compliance, provides risk assessments, compliance programs and software for BioTech, Pharmaceutical and MedTech innovators. Prior to forming TRESTLE, Steve split his private-sector career between service as an in-house or outsourced Sr. VP or VP Chief Compliance Officer for several life science companies, forming his own firms as well as serving as a non-equity partner for a “Big 4” firm. Steve also served as Counsel to a U.S. House of Representatives Oversight Committee.

2021-08-17T15:22:10-04:00August 17, 2021|

Use Intention, Small Steps and Clarity to Get Great Things Done with Terry Warren

In this episode of Training Unleashed, Evan talks to Terry Warren, one of America’s top coaches to highly successful executives, discussed his proven strategies for achieving much greater success.

In this life-changing podcast, you will learn to apply his philosophy to produce immediate benefits in everything you do.

Here are some insights you will gain from Evan’s conversation with Terry.

Intention Is the First Step toward Getting Great Things Done

Terry told Evan, “When people make an intentional choice to do something, and they commit to it . . . it’s as if they were jumping off a cliff. When they do that, the success rate is 100 percent. They’re declaring an intention, letting the world know about it, and are willing to be accountable for it. That realization came to me after coaching 30 or 40 people. I saw there was something going on there.”

Together, Evan and Terry called this, “The Power of Declaration.”

Use Small Steps to Ignite Major Change

“I once worked with a person who was tremendous when he was working with clients,” Terry recalls, “but was having difficulty internally in his communication style. And he was called on the carpet by HR and told, `This can’t continue.’

“But this person engaged with me and accepted the idea that he needed to change. Then we talked about baby steps he could take to do that. One of those steps was for him to find somebody in his own team, somebody he trusted. And then to say to that person, `I realize I need to change how I’m coming across, will you help me with that? And I am going to give you permission, not during a meeting, but after, to call me to account if I did not do well.’

“And it was transformational . . . I find that baby steps are a great place to start. And so if I’m talking to people, I say, `Let’s just commit to one small thing right now, and let’s take some baby steps to get to that, then we can come back to others. But let’s just start with one, because that doesn’t seem overwhelming.”

Try Constantly to Gain Perspective

Terry observes, “Things look different, depending on where you’re standing to look at them. The example I like is a Rubik’s Cube. Hold up a Rubik’s Cube and just look squarely at the face, and it’s a square! But if you turn it a little bit, you might see one of the other sides or if you turn a little further, you might see some of the bottom. One of the ways to change how we approach business problems is to bring a new perspective to them . . . if you get other people’s input, you might then say to yourself, `What do I need to stop believing in order to do this?’

“And I think if you get those other perspectives, that leads to clarity about what needs to be done. You get better results when you actually have a different perspective.”

Strive for Clarity 

“If you’re clear about what you’re trying to do, then you can actually accomplish it,” Terry told Evan. “But sometimes it’s not possible to get total clarity about something you want to accomplish. If that is the case, you need to ask more questions, and to get additional information. And at a certain point, you need to consider, how much information have I gathered? Have I gathered as much information as possible in the time I have? Have I gathered enough information to believe that I’m clear on what has to be done?”

Those are only a small selection of the big ideas that came into focus during this powerful Training Unleashed podcast.

Terry’s Giveaway

To thank you for listening to his Training Unleashed podcast with Evan, Terry would like to send you a complimentary chapter of his new book The Art of Choice: Making Changes that Count in Work and Life.

Follow this link to get acce https://warrenexecutivecoach.com/trainingunleashed/

About Our Guest

Terry Warren, an International Coaching Federation (ICF) Associate Certified Coach, has more than 40 years of leadership experience in the financial services and healthcare industries. He has held senior leadership roles in sales, strategic planning, client engagement, and executive coaching. He is a member of the Vanderbilt University Owen Graduate School of Management Executive Coaching Network and author of the new book The Art of Choice: Making Changes that Count in Work and Life.

2021-08-12T11:34:56-04:00August 10, 2021|

Leadership in the new post-pandemic world with Kevin Eikenberry

 

In this episode of Training Unleashed, Evan Hackel interviewed Kevin Eikenberry an individual who expresses his views on leadership, training, and other topics in a way that is unlike anyone else – he is different and very, very smart.

Remote Working Is Not Really New

Evan pointed out that he has long been working remotely, and letting employees of his companies do so too, for years. He noted that since working remotely became common during the pandemic, he has lost one of his preferred tools for recruiting employees. Pre-pandemic, offering candidates the chance to work from home was highly attractive. Now, it has become routine.Kevin, from his side of the conversation, recalled similar experiences. “I’ve been leading a remote team or a hybrid team for over a decade,” Kevin told Evan. “And then about seven years ago, we formed the Remote Leadership Institute as a part of our larger organization. I was working with a gentleman named Wayne Turmel. And his whole focus was around remote communication for trainers, for presenters, for salespeople, etc. And so we brought all of our leadership work together under the umbrella of the Remote Leadership Institute. And now we’ve written several of books in this area, one called The Long Distance Leader and then more recently, The Long Distance Teammate. So we’ve been in this space helping people work remotely for a lot longer than the pandemic.”

The Fundamentals of Leading Have Not Been Changed by Remote Work

Kevin told Evan something about leadership that is simple, yet important. He explained that even though people are working remotely and will continue to do so, where they work might not be what matters most.

“For our latest book, The Long Distance Leader” he said, “we identified rules for remarkable remote leadership. And the first rule is, leadership first.”

He went on to explain that when new changes happen – like remote work – people tend to focus exclusively on them. But remote work has not changed what it means to be an effective leader.

“So let’s not lose sight of what we already know that works,” he told Evan.

Yet Some Things Have Changed

Evan noted that pre-pandemic, people would arrive at work and, first thing, engage in casual conversations to catch up with each other. And those “water cooler” conversations improved working life and teams.

And Kevin agreed that because that kind of socializing has been all but eliminated over the last year, there are risks.

“What’s different about work now,” Kevin said, “is that we don’t have incidental and accidental communication anymore. We may therefore have less trust in each other yet need trust more than we did before. The longer we have worked by ourselves, the more pressures and tensions have shown up for us in our work.

“It has become harder for people to remember that they’re part of something bigger than themselves. And at the end of the day, that is the single most important thing.”

Remote Tools Can Deliver Better Training

During the pandemic, most professional people became much better at using video meetings to communicate more efficiently. Now, Kevin points out, is a good time to use our new skills to extend the reach of and effectiveness of training.

“In my case,” Kevin said, “I work with clients all over the world. I’ve got to know all the tools, right? Zoom and Microsoft Teams and WebEx and all that. We all need to know them well.”

Evan and Kevin agreed that certain popular video conferencing tools, like breakout rooms, can function just like breaking a training group into sub-groups.

About Our Guest

Kevin is co-author of the book The Long-Distance Teammate: Stay Engaged and Connected While Working Anywhere (Berrett-Koehler Publishers). He founded the Kevin Eikenberry Group in 1993 and is the co-founder of the Remote Leadership Institute. He has twice been named one of Inc.’s Top 100 Leadership and Management Experts in the World. Kevin is also an opinion columnist for CEOWORLD Magazine.

You will want to invest 35 high-quality minutes listening to everything that Evan and Kevin discussed on this podcast.

2021-08-10T11:51:55-04:00August 3, 2021|

Identifying your Blind Spots with Candace Sjogren

 

In this episode of Training Unleashed, Evan talks to Candace Sjogren, entrepreneur, coach, author, as well as co-founder and center director of Boston Breakthrough Academy (BBA) about the benefits of attending the leadership development and emotional intelligence training.

Emotional intelligence training isn’t commonly used to describe leadership development training. According to Candace, “from an employer’s perspective, it’s awareness. Awareness of what am I bringing to the table, what are you bringing to the table, and how do we shift an otherwise tense situation into something that’s supportive to both of us.”

Leadership development training programs that focus on emotional intelligence, like the one offered through BBA, help you identify your blind spots. They help you determine what you’re not seeing. “Why is my boss continuously telling me that I’m a star performer, ‘but…’ Why is that ‘but’ continuously showing up in my life? And how can I break through that in order to be at the next level of whatever it is in life for me. Whether that’s being the next level mom or next level executive,” explained Candace.

It’s all about building or breaking the habit.

And, during the interview, Candace teaches Evan a really quick exercise that anyone can practice in their life to create a new habit and shift behavior.

And remember to listen to the end of the episode to get Candace’s BIG tip and the details about her giveway are below.

Candace’s Giveaway

Candace has two offers for Training Unleashed listeners.

  1. Free 30-minute consulting appointment for you and team to talk through what the program can do to support you.
  2. Free 15-minute coaching call for you or one key employee to get clear on what you want and clear on what is standing in the way.

To learn more about the free offer, email Candace at [email protected]

About Our Guest

Candace Sjogren is the cofounder and Center Director of Boston Breakthrough Academy, a practicing attorney, and a management consultant, where she leads strategy with venture backed companies such as Marqeta, Inc. Previously, Sjogren was the founder and CEO of two fintech companies and Chief Strategy Officer at lending platforms Dealstruck and LoanHero. Candace continues to serve as an angel investor and contributing author for Entrepreneur Magazine. She received her JD from Salmon P. Chase College of Law and resides in the South End with her husband, son and golden doodle.

2021-05-25T10:08:12-04:00May 25, 2021|
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