strategy Archives - Training Unleashed

Unleashing the Power of Training in Marketing: Navigating the Future with AI with Ford Saeks

In today’s rapidly evolving world, where staying ahead of the curve is essential for personal and professional growth, we find ourselves at the intersection of marketing, training, and emerging technologies like artificial intelligence (AI). In this captivating conversation between seasoned experts Ford Saeks and Evan Hackel, we explore how effective training can elevate marketing efforts, drive organizational success, and navigate the transformative landscape shaped by AI.

The Foundation of Effective Training

As our discussion unfolds, Ford Saeks, a Hall of Fame speaker and serial entrepreneur with a wealth of experience spanning various industries, emphasizes the foundational importance of training. Drawing from personal experience, he underscores that training is not merely a one-time event but an ongoing process. “Training isn’t something you did. It’s something you do,” he asserts, emphasizing the continuous nature of learning and development.

Aligning Communication for Optimal Results

In the fast-paced world of marketing, effective communication is key. Our guest emphasizes the significance of aligning messaging with market needs and preferences. Whether it’s internal communication with staff or external communication with customers, the message must resonate to elicit the desired response.

The Customer-Centric Approach

Reflecting on a memorable marketing mishap, our guest underscores the importance of viewing business through the lens of the customer. Sharing an anecdote from a presentation to community bankers, he emphasizes the need to deliver on the promised value proposition. “You really need to look at your business model and your communications through the eyes of the customer,” he advises, stressing the importance of understanding and meeting customer expectations.

Embracing the Future with AI

Building upon the foundation laid by effective training, Evan Hackel, in his conversation with Ford Saeks, delves into the profound impact of artificial intelligence (AI) on various aspects of society. Both speakers emphasize the importance of continuous learning in navigating the complexities of today’s world, urging individuals and organizations to embrace AI and understand its potential.

Practical Training for Tangible Results

The discussion further explores the value of practical, actionable insights in training sessions. From keynotes to webinars, the goal is to deliver content that resonates with the audience and leaves a lasting impact. Both speakers stress the significance of effective training delivery, tailored to the needs of the audience. Keeping participants engaged is key to maximizing the impact of training sessions.

Marketing Benefits vs. Features

Finally, the conversation touches upon the importance of marketing benefits over features. This results-driven approach ensures that clients understand the value proposition and are more likely to invest in growth opportunities.

In conclusion, our exploration of training and marketing reveals a symbiotic relationship that fuels business growth, fosters customer engagement, and embraces the transformative potential of AI. By unlocking the power of effective training and embracing emerging technologies, individuals and organizations can navigate the future with confidence, innovation, and growth.

About Our Guest

Ford Saeks is more than a hall of fame keynote speaker, he’s a research-based thought leader. An engine. An expert. An idea man and marketing machine. He helps businesses not by talking at them about success, but by talking them through the steps to get there.

He invites all listeners to stay ahead in today’s rapidly evolving landscape, with a special mention of Ford’s AI training webinar: https://profitrichresults.com/ai-training a must for anyone looking to harness the power of AI.

Unlocking the power of purpose with Mark Mears

Mark Mears is the founder and Chief Growth Officer at Leaf Growth Ventures LLC, a consulting firm that helps companies focus on strategic planning and execution. Mark is also author of the new book The Purposeful Growth Revolution: 4 Ways to Grow from Leader to Legacy Builder.

In a recent Training Unleashed Podcast with host Evan Hackel, Mark talked about using the power of purpose to revitalize your company and unlock new levels of success.

Mark believes that successful businesses are purpose-driven. But his insights go deeper than that. “Companies should understand that employees or team members do not want to just be an employee ID number. They want to feel like they’re part of the process, that they’re making a difference, that they’re connected to something that’s bigger than just pulling a shift, clocking in and out and getting paid every other week. They don’t want that anymore. They have put up with it for years – we all have.”

He continues, “And so, the great repurposing has given us a pause for employers to look and say, `Let’s look at this pragmatically. We’ve all heard that our people are the most important and valuable resource on our balance sheet or, `Our people make the difference.’ But how can we make those words more than just an empty set of platitudes? We’ve got to put the meat on the bones. We’ve got to say, okay, how are our people the most important? How can we listen more deeply than we’ve listened before to really understand what and who is most important in their lives?… We’ve got to get this right. And that’s why I call it the Purposeful Growth Revolution, because not only is it circular, but there is this uprising in the people, and we must recognize that they’re mad as hell. They’re not going to take it anymore.”

Make sure you listen to the entire episode to hear more about unlocking the power of purpose in your organization.

A Special Offer

Visit https://www.markamears.com/free-book-chapters and sign up to receive free chapters from Mark’s book The Purposeful Growth Revolution: 4 Ways to Grow from Leader to Legacy Builder.

About Our Guests

Mark Mears is Chief Growth Officer at Leaf Growth Ventures LLC, a consulting firm that helps companies focus on strategic planning and execution. Mark is also author of the new book The Purposeful Growth Revolution: 4 Ways to Grow from Leader to Legacy Builder.

During his 30+ year career serving in a variety of executive marketing and leadership positions – spanning both agencies and brands – he has gained a unique and well-rounded perspective working for or with GROWTH brands such as PepsiCo/Pizza Hut, McDonald’s, Frito-Lay, JCPenney, NBC/Universal and The Cheesecake Factory among many others. His personal experiences, along with Best Practice observations of others he admires, led him to develop L.E.A.F. – a proven model to help maximize the full GROWTH potential of Individuals, Teams and Brands — founded upon 4 ‘revolutionary’ and purposeful processes: L.eadership, E.ngagement, A.ccountability & F.ulfillment. L.E.A.F. Growth Ventures can help achieve your stated GROWTH goals – whether you desire to grow an emerging brand, or reignite growth in a mature brand.