When our host Evan Hackel attended the International Franchise Association Convention last year, he happened to meet two inspiring men who have created leadership development and other training programs for Christian Brothers Automotive, a fast-growing automotive service franchise headquartered in Houston. They were Josh Hitchcock, Director of Leadership Development at Christian Brothers and Josh Parnell, Director of Service Development.

Many organizations focus on serving their customers. But Christian Brothers takes service to a higher level, based on spiritual ideals. Evan wanted to speak with both Joshes in-depth about their philosophy of training. We know you will want to watch the entire Training Unleashed Podcast that resulted.

Until you do, please read some edited excerpts of what we know you will agree is a completely unique conversation.

Evan Hackel: I met these two gentlemen at the International Franchise Association Convention. I sat at a round table, and I was literally blown away with their commitment to lifelong learning and their company’s culture. So, gentlemen, whichever Josh wants to go first would be great. Tell us about how your company develops such a culture and what that culture is like and why it matters.

Josh Parnell: I think we need to begin with the end in mind. It begins with our mission statement. Our mission statement is to glorify God providing an excellent automotive repair service for our guests.

And so we know that our mission is ultimately to further God’s kingdom, and we happen to be using the best automotive repair to do so. And so we know what our mission is, we know what our purpose is, what our why is. It’s much easier to have that foundational approach when it comes to culture, service, sales, relations, all of the above, because we know what the end in mind is.

And so speaking to the culture of what we do, we focus on loving our neighbor as ourself. And so while we understand that sales are important, we know that in order to make a profit, to stay in business, and we know that people and syndicators drive those sales. But ultimately, if we are loving our guests, taking care of our guests and serving our guests and doing it well, our goals can and will organically happen as a byproduct of the exceptional, standard-setting service. So that speaks to the culture of who we are.

Josh Hitchcock: Evan, thank you for having us on the program. It is just an honor to be here. And I can tell you that the culture we developed in terms of what we have, I should say, in terms of learning and openness to training, is what Josh said. It’s a commitment to excellence, right?

All of us want to do our jobs well, all of us want to add value to those around us. All of us want to operate from a position of excellence. And we realize and recognize that the only way we can do that is through constantly getting better, through constantly growing, constantly stretching. And the only way that happens is through training. So through that, our culture has just kind of been developed and embraced. And really the cool thing is it isn’t a forced thing. We don’t have to force it. We’re not trying to preach in an unwanted area. We’re not trying to speak to a group of people that are not receptive. These are all individuals that are receptive and want to grow and want to become better. And it’s just really, really cool to watch that.

Evan Hackel: Tell me just a little bit about senior management and their commitment to training. And do they trust you and just leave it to you? What is their role in creating this culture?

Josh Parnell: They play a pivotal role. Without them, we wouldn’t be able to live out our passion and what we’ve been called to do and what we’re so happy to do day in and day out. And the support system that they have for us is unbelievable. The trust that they have in what we’re doing is too. And without them, we wouldn’t have the opportunity.

Evan Hackel: And the other Josh, I’m going to ask you the same question. But let me interject that in most companies, the failing is that senior management doesn’t take training seriously and people thus don’t respect training. But I know you have a totally different story

Josh Hitchcock: That’s a great point, Evan. And I agree with you, I one thing that we’re blessed with our senior management is, number one, there is a commitment of trust and empowerment. Dream it, build it, see the value it and if for some reason you trip, you fall, you fail. That’s okay, learn from it. And it’s not really a failure if you learn from it.

And the leadership development program that I have the pleasure of serving in is a relatively new program to this company. It started about a year and a half, maybe two years ago. And again, it all began as a dream, as a possibility. If we could add value, senior leadership said, go for it.

Evan Hackel: How did this training program get started? How did you get approval in the system to make it happen?

Josh Hitchcock: When I originally came in with the brand, I was told, if you see a need, fill it. So I saw the need in this area, and it began as a proposal. So we put proposals to upper management, to get their approval on it. And then once we did that, there was already kind of a budgetary structure.

There were a couple of meetings where we had discussions. But I will tell you, from an upper management perspective, it was relatively easy and smooth to get this approved. And it’s because, again, it’s the openness and the culture that we have at our brand of let’s try, let’s see if it works and if not great, we’ll move on to something else and try it and see if it works.

Evan Hackel: I think you’re making an amazing point, which is that not everything is going to be successful. And if you’re only willing to do what you know for sure is going to work, you’re going to do very little. And I like the company’s willingness to just say, okay, we see the need. We’re going to take a leap of faith. Then of course you track it, follow it, see the numbers, which is great.

Josh, how did you take this program to your franchisees and how did they embrace it?

Josh Parnell: Great question, Evan. I want to backtrack real quick on the last question to speak to it again. Josh alluded to the empowerment and the trust that leadership has, which again, is phenomenal. And I think that it goes back to the idea that you mentioned, where if we’re not failing, we’re not learning. And if we’re not learning, we’re not growing. And if we’re to grow through anything, we’ve got to be willing to go through anything. And so they simply give us the chance or the option to fail, knowing that some things might not work. But when they don’t work, it’s still a win because we’re learning.

To specifically answer your question as it relates to franchisees, franchisees recognize what our heart is, what our mission is, and what our intent is. So that the beauty of what’s coming from our department typically is met with open arms. Franchisees are saying, hey, you guys have a proven process! You’ve had proven programs in the past. So whatever is coming out of the service development department, we want a part of it. And so it really wasn’t a buy-in when we introduced the leadership development program because of the proven programs that we had prior to it.

Josh Parnell: Our company’s been around for 40 years. We began in 1982. We began franchising in 1996. We are now in 31 states, 250 locations nationwide. I may be off by a store or two. I feel like we’re growing so rapidly, which is incredible. We have about 3000 team members throughout Christian Brothers Automotive.

Evan Hackel: What’s it like onboarding a new employee? What if I’m a new employee? What would I expect?

Josh Hitchcock: Well, I’ll tell you this from what was one thing that stood out to me. So I’ve been with the brand almost three years. And what stood out to me from the moment I got here and started the onboardings, was the over-the-top friendliness in a welcoming environment, focusing on you as a person, not a number in the machine.

I’ve never experienced something like this in my life. I went home that first day and said, okay, is this real? And what I’ve realized after almost three years of being here, it’s 1,000% real!

The same way the people acted the first day I got here, the way they valued me, the way they treated me, the way they served me is the same exact way they’ve treated me and served me two and a half, three years later. And on the flipside, I’m attempting to serve them and honor them and value them. So I can tell you from an onboarding perspective, it’s what makes it unique here, at least relative to my experience. And what I’ve noticed is much more people focus, less performance focus. Is it performance focused? Absolutely. Do we have a 90-day conditional employment period when you first get hired? 100%, just like every other company. But I can tell you, during those 90 days, while we do expect performance and we do focus on performance, that valuing and serving the whole person is much more the focal point of the onboarding program versus just productivity.

Evan Hackel: I’m really impressed. I knew you were going to be great guests. I knew that when I met you. But what you’re speaking to is absolutely critical in training. And I love what I would call unselfishness. May I ask, if you had one tip to share with our audience, what would it be?

Josh Hitchcock:  I think one tip I would share for anybody listening would be, remember that today counts. We can talk about tomorrow. We can focus on yesterday, the successes, the wins, the failures, the losses, all of that. But we can focus on today and say, hey, today counts and develop a culture and a mindset of habits matter.

Today counts. Let me bring 100% today. I can’t focus on yesterday and I can’t bet on tomorrow, but I can focus on today and getting better and growing today. So my one tip would be focus on today, each and every day. What can I be doing today to maximize the value I’m adding and maximizing what I’m doing in my personal life?

Josh Parnell : And I’ll say, in a world that’s ever changing, don’t be afraid to fail. Don’t be afraid to try something new. Don’t be afraid to make mistakes. Exercise with humility, transparency, vulnerability, and recognize that you don’t have to have all the answers if you’re leading a team through, letting yourself view it in anybody in any former shape or size. You don’t have to have all the answers. A person would rather follow someone who’s always real than someone who’s always right. And so recognize that if you’re your true, authentic self, you’re going to do just fine.

About Our Guests

Josh Hitchcock is Director of Leadership Development at Christian Brothers Automotive. Josh Parnell is Director of Service Development. Christian Brothers Automotive is a fast-growing automotive service franchise headquartered in Houston.

The story of Christian Brothers Automotive begins in 1981. That year, a man named Mark Carr was working as a graphic arts salesman for a photographic mural company. Despite the success he was having, he couldn’t shake the feeling that he should be doing something else with his life.

Mark prayed on this and one night asked God to show him a path towards a different vocation. The very next day, while Mark was at a Sunday school event presented by his church, a friend walked up to Mark and the two got to talking. This friend was an automotive technician who was looking to start an automotive repair shop. And he needed help.

They went on to name their new company Christian Brothers Automotive (inspired by the circumstances of their first meeting) the following year. In August 1982, Mission Bend, Texas was the site of the very first Christian Brothers Automotive repair facility. Today, Mark Carr is still the Founder and Retired CEO of Christian Brothers Automotive.

After 38 years of business, Christian Brothers Automotive celebrated its 200th location in 2019. Since then, that number has grown to more than 230 locations. Christian Brothers Automotive has yet to close a single location—an indelible testament to the principles Mark knew could change the way people experience auto service.

Heather Hansen is Founder and CEO of Global Speech Academy and author of the new book Unmuted: How to Show Up, Speak Up, and Inspire Action. In a recent Training Unleashed Podcast, she and host Evan Hackel explored her very big idea that we can all succeed and accomplish more if we are “unmuted.”

It’s a fascinating concept. We know you will benefit from these edited portions of their remarkable conversation.

Evan and Heather Discuss “Unmuting”

Evan: Let me start by asking what you mean when you say that we can “unmute” ourselves. When did you first start to think about what it means?

Heather: What did it mean to be unmuted when we moved online during the pandemic? In so many video meetings we kept hearing, “You’re on mute, you’re on mute.” And after hearing that a million times, I thought, do you know what? How many of us are really on mute? We’ve been on mute way before the pandemic in our lives and our careers and our families, not having the courage to speak up to share our bright ideas. And that’s hurting our businesses.

Evan: That’s a great concept. So it means that we’re not giving fully right? How do you see muted employees hurting business and unmuted employees impacting the business in a positive way?

Heather: I think there are a number of benefits, innovation for one, when we start hearing everyone’s ideas . . . not just the eloquent speakers, not just the leaders, but the people who are looked over on a daily basis.

We all have something to contribute. So innovation is a big one. Inclusion is a big one, when we start really listening to every voice. There are a number of different movements happening now. You know, there is the concept of the fearless organization with Amy Edmondson, there is psychological safety, there is greater awareness around cross-cultural issues.

There are so many things coming together right now, and I think we will have a real awakening happening after the pandemic where we’re looking for new styles of leadership. We’re looking for a new way to interact in our companies, a more human way to appear at work. And when we start showing up fully, I think we’re going to see a massive shift in the success of businesses and in innovation, inclusion and ultimately, in bottom-line profits.

Evan: I totally agree. When I was a kid, I think people were taught that you don’t say anything at work, just do what you are told. But I think the younger generations want to be unmuted. But of course, that requires management to be receptive to listening. So let’s talk about management for a moment. What does management need to do to encourage people to unmute and to create a safe space to be unmuted?

Heather: That’s a really great question, because I think a lot of the change does have to happen top-down. We have to see leaders showing up and unmuting themselves. And there’s the big bad word. Every time I say it out loud, I get the worst feedback from leadership. And that is the word vulnerability. In my talks or workshops, I will always get a hand in the air and someone will ask, “Oh, why do I have to be vulnerable? Vulnerable is a bad word. I don’t want to be weak. I don’t want to be seen as weak.”

And there are a lot of cultural issues tied up in this as well, of course. But I think it’s important that we start realizing that vulnerability isn’t a bad word. It doesn’t mean putting your private life on a plate for everyone in the office to see. It doesn’t mean crying at work. It means showing up and sharing your full self, not just the professional side.

I struggled with it. As I wrote my new book, I kept reminding myself, “Heather, live your mantra. As leaders, we have to walk the talk.” Now, that doesn’t take the responsibility off of everyone else because we also down the ranks need to be willing to speak up in a toxic environment, need to be willing to speak up when we see a mistake, and be willing to speak up with very positive and good ideas that we have. And so it does go both ways. But if management is not creating that open culture where we aren’t afraid of failure, where we’re able to speak up without negative repercussions, we’re going to run into some problems. So I think you nailed it right there. It starts at the top.

Evan: Yes. People have to lead by example. One of the things that I talk about a lot is that people are evasive in a lot of cases because they’re trying to not hurt people’s feelings. And you know, the polite police are the enemy of a good meeting. What advice do you give to employees to unmute themselves? How do I go about encouraging that?

Heather: Well, ideally a culture has developed where there is a space for that. So maybe it’s in the weekly meetings, maybe it’s actually the leader who’s been asking for that feedback. If that person is receptive, then most likely people aren’t going to have a lot of trouble unmuting because they know the leader is receptive. And it’s been made very clear and it’s a part of the culture, and there isn’t any real worry about voicing a concern or saying, “Hey, I have this amazing, amazing right hand woman who supports me, and I’ve made it very clear to her that she needs to speak up and tell me what I don’t see, right?”

We can’t have all the answers. And of course, you know, we’re in a very global environment. I’m dealing across cultures as well, where there’s a lot more stress. Even if I come in and say, “Please tell me, tell me, tell me, tell me,” that doesn’t mean that people will necessarily tell me. Maybe the person you’re speaking with is based in Singapore or om Southeast Asia, where there’s a very strong culture around not necessarily challenging a superior in the workplace.

And we see that happening in a number of ways in larger organizations, people taking their concerns to H.R. instead of the individual wanting to be anonymous in their feedback. Again, a lot of these are systems that would have to be set up by the company . . . this idea of managing up is very difficult for a lot of people. But being able to sit down with that person and be quite open and honest with them and focus on the situation and not the person.

It can mean saying, “I’ve been thinking about this project, and I wonder if I could just share some different ideas with you that I was thinking about.” And not to say, “I don’t think that the direction that you’re taking is the right way.”

Being unmuted isn’t throwing your ideas in someone’s face and being hurtful. It’s being conscious and aware and emotionally intelligent. So it is about building the relationship with the individual, focusing on the situation and not the person, and airing your ideas and solutions and not just focusing on problems.

When we are in meetings, we can say, “I know that you have amazing ideas and I want everyone to hear them.” And if I’m doing my job properly in the meeting, I am going to be turning to you and specifically asking you for feedback. So I might warn you of that and say, “I want you to know that in meetings, people are sometimes talking over you. I know that you have ideas that you want to voice and you aren’t getting the opportunity. So I’m going to make sure that I create that space for you. I want you to be able to speak up in those situations. And how do you feel about that?”

Evan: If you had only one tip to share with our audience, what would it be?

Heather: Oh, I love that question. And when it comes to communication training in particular and enhancing our communication skills, the one tip I’m always telling my clients (and I wish they would practice more) is to set an intention in the morning of what you want to focus on that day for your communication skills. Because we are communicating all day, every day.

If you’re trying to slow down your speaking pace, then set that intention. If you want to speak clearly, think about how you are articulating in every conversation. If you want to be a better listener, try to press mute more often today and really listen to people.

We have every opportunity all day long to enhance the way that we are communicating with people! Simply set aside five minutes in the morning to think about how we are going to do that today and how are we going to inspire others to do the same. And so that would be my big tip when it comes to improving our communication skills.

A Special Offer from Heather for Members of the Training Unleashed Community

Heather invites you to take advantage of free bonuses that accompany her book. Go to heatherhanson.com/unmuted and open unmuted assignments and exercises you can start with your team. You’ll find an implementation guide for companies and HR departments that want to experience the effectiveness of unmuting their people.

About Our Guest

Heather Hansen is Founder and CEO of Global Speech Academy and author of the new book Unmuted: How to Show Up, Speak Up, and Inspire Action. She helps top global leaders show up, speak up, and inspire action in a changing world. She is on a mission to unmute leaders and teams so they can be more innovative, inclusive and efficient while adapting to modern challenges.

Heather’s primary areas of expertise:

• Global English Pronunciation and Intelligibility
• Workplace and Leadership Communication
• Linguistic Diversity and Inclusion
• Cross-Cultural Communication
• Presentation and Interpersonal Skills
• Language and Virtual Communication Policy

Heather is an outspoken advocate for global voices. She raises awareness around microinequities related to language and accent in international teams and helps companies build UNMUTED communication cultures where every voice is heard.

Heather’s experiences speaking foreign languages and working in global environments give her increased empathy for her clients and their challenges. She has spent a combined eleven years in her current home, Singapore, where she first moved in 2006. Her work has taken her to 16 countries on four continents, and her clients come from every corner of the world. She was an early adopter of online technology and has been coaching and training her global clients online since 2012. She published her first fully-online course, the Pronunciation Mastery Program, in 2013.

Watch Heather’s 2018 TEDx Odense talk: 2 Billion Voices: How to speak bad English perfectly

Evan Hackel opened a recent Training Unleashed Podcast by asking his guest David Spencer a provocative question . . .

“Let’s just pretend for a moment it’s 20 years from now. What has changed in leadership?”

Eric is just the right person to put on his thinking cap and consider big questions like that. He is COO of SkyeTeam.com and a founder of CultivateAtWork.com. He has spent more than 20years shaping HR for organizations, from startups to Fortune 100 companies. He is a sought-after consultant, speaker and mentor in the field of maximizing leadership and organizational culture.

We know you will enjoy and benefit from every big idea about leadership that these two men shared. Please make time to listen today!

Evan and Eric Talk Leadership

Here are some edited excerpts from their Podcast conversation . . .

Evan Hackel: Let’s just pretend for a moment it’s 20 years from now. What has changed in leadership?

Eric Spencer:  Evan, I think 20 years from now we will have figured out some things about leading remotely. We squeezed about a decade’s worth of change in the last two years. There are some folks out there that are doing it well and some folks that are just sort of feeling their way around in the dark still when it comes to leading remotely

I think if you fast forward 20 years from today, we’ll have learned how to do remote leadership really well, really effectively. Distributed teams won’t be presenting the challenges that we’re dealing with today.

Evan: I think there are great opportunities that didn’t exist before, because people are getting used to the technology. You are a leadership expert. What is your advice for someone right now, today? I mean, we just talked about the future, but what should people be doing now to grow their leadership?

Eric: It’s knowing your people. It’s knowing your people beyond what they do at work and how they do their work. It’s about knowing who they are, how they’re wired and what lights them up.

We’ve had an opportunity to see literally into people’s homes for the last 18 months. We’ve seen their pets step into the frame. We’ve seen kids jump into the picture. We’ve sometimes seen not very clothed spouses pass through the frame.

We’ve seen a lot of stuff, but a lot of folks out there haven’t capitalized on the opportunities to really get to know their people. We were in a loneliness epidemic prior to COVID, and it’s only intensified. So if I was going to focus on one thing, it would be the quality and depth of the relationships you have with the people on your team.

Evan: Can we talk about the four questions you have developed that leaders can use to check their relationships?

Eric: I call them the four yeses. They are simple questions to help you understand where you are in any given relationship.

Question number one is, “can I count on you?” Meaning, can I count on you to show up and do your job?

Question number two is, “can I depend on you?” Question number one (“Can I count on you?”) is reactive. It’s about showing up. But question two is much more proactive. It’s centered on issues like, “Are you going to give me the warnings of impending disaster?” and, “Are you going to give me the heads up that something’s coming, like the boss is expecting something on Friday that I know you’re on the hook for?” You can have a perfectly acceptable work relationship at the “count on you” and depend on you” level. But the magic starts to happen with the next two, final questions.

Question number three is, “Do I care about you?” And it’s not a group hug. This is, “Do I care about you as a human being? Do I know your story? Do I know who you are, what you’re about?”

Question number four is the kicker question, “Do I trust you?” It’s about codependent care and trust, which are how we assess the quality of relationships.

And if you don’t say yes to all four of those questions, you’re not in what we call an ally relationship. That might be OK in certain relationships at work but once we know that, we have a choice to make as to what we’re going to do in that relationship. Will we invest in it? Hang back? Are we comfortable where it is? Or do we need it to be in a different spot?

Evan: So I would assume that this is more important in certain kinds of roles than in others. So if someone’s working on the production floor – not to say that they’re not important, but maybe the relationship is different than if somebody you’re working with daily. So when you look at these four questions. What types of people are you referring to? Or is it literally everybody?

Eric: I think that’s the beautiful thing about the questions, because they’re applicable at whatever level or however you want to cut your relationships. On the shop floor, we can have a perfectly effective relationship at the count on “ and “show up and do your stuff” levels.

But if we need to elevate that relationship, if we’re looking to increase efficiency, productivity throughput rate, if we’re thinking about the quality of the relationships of the people on that line, it’s going to be different. Right? Productivity is going to be different. If I know you, Evan (and I trust you and I like you), the chances of me having your back, even in that shop floor situation, are way higher, right? Versus letting you fail and costing the team productivity.

In a leadership role, you have a lot of power to assess relationships at multiple levels.

Evan: How does a leader create trust and how does an employee create trust? And which comes first?

Eric: Yeah, chickens and eggs, right? So I’ll say a couple of things about that. I think you create trust by walking the walk. You know, people often ask us, “How do I get more allies in my relationships?” And our answer is simple. You’ve got to be one. You’ve got to show up as one. You’ve got to do the things you say you’re going to do. You’ve got to hold yourself accountable. When you screw up, you’ve got to own it. You’ve got to step in and take accountability for that.

In workshops and at keynotes when I talk about trust I’ll often ask, “Who here has ever flown in an airplane?” People raise their hands. And I say, “I’m assuming that you interviewed the pilot and crew and made sure that they were sufficiently trained.” And of course, nobody does that. We get on the plane. We don’t even know who’s up there in the cabin, other than the voice. But we grant that trust to that person, to that crew that is going to get us where we intend to go, reasonably close to the time we intend to get there in one piece. Right? So we always grant some trust, given the structure of the relationship.

Where it gets interesting and somewhat wonky is as we move up the corporate ladder, people tend to get a little bit more puffy-chested and they’ll say things like, “Well, you’ve got to earn my trust,” And I think really, people give it to the pilot, you give it to the chef cooking your dinner, but not the guy who works in your organization?

Evan: Now we’re at the most fun part of the podcast, which is what if you had one tip to share, what would that tip be?

Eric: If you take nothing else away from our conversation about relationships at work, take away the concept of what I call The Relationship Pulse Check. It’s the easiest thing that you can do to see where things are with a specific person with whom you work. It is made up of just three questions you ask:

• What’s working for you in our relationship?
• What’s not working?
• What’s one thing that I can do to help us or you be more successful?

A Special Offer from Eric to Members of the Training Unleashed Community

Eric personally invites you to visit his company website, CultivateAtWork.com, where you will find a number of learning and training modules that members of the Training Unleashed family can access free of charge.

“And when you get in there and choose your modules,” Eric says, “go to Check Out and type in the coupon code `training unleashed’ (all lower-case letters) and the modules you choose will be available to you free of charge.”

Let’s all learn about those four powerful questions Eric has created, and how to use them to improve our leadership and company performance!

Thank you, Eric!

About Our Guest

Eric Spencer, COO of SkyeTeam.com and a founder of CultivateAtWork.com, has spent 20+ years shaping HR for organizations, from startups to Fortune 100 companies. He is a leading consultant, speaker and mentor in the field of maximizing leadership and organizational culture.

Eric’s books include You, Me, We: Why We All Need to Be a Friend at Work (and How to Show Up as One!), which he co-authored with Morag Barrett.