In this episode of Training Unleashed, host Evan Hackel engages with Brad Federman, CEO of Performance Point, to discuss the transformative power of workplace culture and its impact on organizational success. They delve into strategies for aligning culture with customer needs, fostering employee engagement, and driving leadership excellence. Brad shares actionable insights, including real-world examples of cultural integration post-merger and leveraging AI tools for enhancing cultural alignment. Discover how a strong, intentional culture can stabilize organizations, empower employees, and improve customer loyalty. Don’t miss this thought-provoking conversation packed with valuable lessons for any leader!

Key Topics Discussed:

  • Culture as a Stabilizing Force: Company culture acts as a stabilizing force, especially in times of change, by providing a shared set of norms, values, and behaviors that bind employees together.
  • Intentional Culture Development: It is crucial for companies to proactively shape their desired culture, rather than letting it develop organically, as every organization has a culture, whether intentional or not.
  • Aligning Culture with Customer Experience: Aligning company culture with the brand promise and customer experience is essential for consistent and positive outcomes.
  • Merging Cultures: When merging multiple companies, the focus should be on building a new culture around the customer, rather than imposing one company’s culture on the others.
  • Implementing Cultural Change: Effective implementation of a new culture requires educating leadership, training champions, and continuously reinforcing the culture through activities, conversations, and aligning systems and processes.
  • AI for Culture Assessment and Reinforcement: AI can be a powerful tool for assessing and reinforcing company culture, but it must be used responsibly to support productivity and employee well-being, not replace people.
  • Adapting to Technological Change: The future of work will require more proactive career development and lifelong learning as technological changes accelerate.
About Our Guest

Brad Federman – Every day, people wake up and trudge to work, resentfully working at a company that falls short of its promises and values. This is a problem, one that Brad has dedicated his career to resolving. He is dedicated to helping organizations engage employees and customers, build resilient and bulwark relationships, as well as creating collaborative and agile cultures.

As he puts it, his job is to ‘help organizations discover and live their possible’.

This mission has followed Brad throughout his career as an international author, speaker, coach, and consultant with more than 25 years of corporate experience.

As the founder of PerformancePoint, Brad works with organizations and leadership in various industries, including household names such as: Nordstrom, FedEx, Embassy Hilton, Mayo Clinic, Deloitte & Touche LLP, and Polo Ralph Lauren Corporation.

Prior to PerformancePoint, Brad was the EVP of Novations Group and has held leadership positions with Accenture and Humana Inc. He is a frequently requested featured speaker at conferences and business meetings worldwide. Some of his literary works include: Employee Engagement: A Roadmap for Creating Profits, Optimizing Performance, and Increasing Loyalty, Cultivating Culture: 101 Ways to Foster Engagement in 15 Minutes or Less, and a contributing author to 101 Ways to Enhance Your Career. Additionally, Brad has also been interviewed for Fox Business News’ John Stossel Show and articles in numerous publications such as American Banker, Fortune Small Business, Los Angeles Times and HR Magazine.

Brad earned his B.A. degree in communications from University of Maryland and a M.Ed. degree in human resource development from Vanderbilt University. He is also the SHRM Memphis President, sits on the Tennessee SHRM State Council, is an advisor for CuesHub, and serves on several boards.

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